![]() ![]() The Walt Disney Company also stated that it will use its platforms to educate sports fans on responsible gambling and will evaluate compliance and programming related to sports betting on a regular basis.ĭisney also is reported to be seeking strategic partners for the ESPN Network’s eventual shift to a direct-to-consumer streaming service. ESPN's sports wagering content will be housed under the ESPN BET brand across all platforms. ![]() PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”ĮSPN stated in the press release that it has increased its multi-platform sports wagering content in recent years by adding digital programming, radio segments, and editorial coverage from talent. “The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN. “Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Jimmy Pitaro, chairman of ESPN. High costs driving sports fans to pirated streaming, study reveals
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